Building Competitive Advantage through Integrated Word-of-Mouth Strategy in Educational Institutions. Journal of Research in Educational Management, [S. l.], v. 1, n. 2, p. 101–116, 2022. DOI: 10.71392/jrem.v1i2.9. Disponível em: https://journal.literasantri.com/index.php/jrem/article/view/9. Acesso em: 27 jul. 2026.